| A $20 Billion Market
The (LOHAS) lifestyles of health and sustainablity industry is a massive market. According to research in the US about 30% of Americans qualified as LOHAS consumers and the market in that country was estimated at $US230 billion in 2000. Extrapolated into our market this embraces 6,000,000 Australians and perhaps as much as $A20 billion in spending in the year 2010, encompassing products such as organic foods, energy-efficient appliances, solar panels, water, alternative medicine, yoga, and eco-tourism just to name a few.
We Reach The Whole Industry
VERITAS magazine will be distributed to approximately 5000 newsagencies nationally throughout Australia and into all major airports in Australia and major bookstores such as Borders. It will also be available in smaller retail outlets involved in selling products associated with the LOHAS market.
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